RedShift Local
Local SEO Services for
Small & Mid Sized Businesses
Lead The Pack With Top Google Rankings
As a business owner, you’re dedicated to providing exceptional service and building lasting relationships with your customers.
Your clients seek you out because they trust in your brand and reputation. They want a local business that understands their needs and delivers every time.
But to be the first choice in your community, potential customers need to be able to find you online. Standing out is no easy feat.
You’ve likely explored different marketing avenues. Maybe you’ve dabbled in social media campaigns, launched a blog, or experimented with basic SEO tactics. But if you’re like many businesses, the results may not have met your expectations.
Here’s the reality.
In a world where digital presence is everything, not showing up on the first page of Google for key local searches like “near me” means missing out on valuable opportunities. No matter how excellent your service is if your customers can’t discover you online they won’t know what they’re missing.
ACHIEVE HIGH VISIBILITY ON GOOGLE
OUR APPROACH TO SEO FOR LOCAL BUSINESSESS
We don’t limit our focus to just one area of Google’s search results. Instead, we implement a multi-faceted strategy that maximizes your visibility across the board.
To make a meaningful impact, your business needs to be visible in all the right places.
Redshift Local SEO covers local listings, organic search optimization, paid ads, and more. We are going to make sure your business captures attention from every angle.
What Is Local SEO?
Local SEO focuses on improving a website’s visibility for searches with a local intent. When users in a geographic area search for products or services, local SEO helps businesses appear prominently in search results. This practice is essential for attracting customers nearby.
Local SEO combines several strategies to achieve better placement in search results. One important aspect is Google My Business (GMB) Optimization, which involves claiming and enhancing a GMB listing to increase visibility in local search results and on Google Maps. This helps businesses show up in the “local pack,” the top three results highlighted for local searches.
Another crucial component is On-Page SEO. This includes creating content relevant to the business’s location, consistently displaying the NAP (Name, Address, Phone number), and optimizing for local keywords. These on-page elements make it easier for search engines to understand the business’s location and relevance.
Local Citations also play a significant role in local SEO. These are listings of a business’s information on various websites, social media platforms, and online directories. Accurate and consistent citations strengthen the business’s credibility and improve its search engine ranking.
Additionally, Online Reviews are vital for local SEO. Encouraging and managing user reviews on platforms like Yelp and Google positively impacts search rankings. Reviews contribute to the business’s online reputation and influence potential customers’ decisions. By focusing on these key components, we can enhance a business’s local search engine performance, making it more accessible to customers within the community.
Local SEO Services
Local SEO marketing services involve optimizing your website for people searching for products and services in your local area. Local businesses can find and win new customers in their geographical location by optimizing their web pages for local searches.
Ensure potential customers find you and keep you top of their minds when weighing their options. If you don’t, your competitors will. Capture qualified leads, increase traffic to your website and physical location, and boost sales by showing up in relevant search results through local SEO.
Local SEO Services are similar to traditional SEO, but you’re targeting a specific area instead of the whole world. For example, if you have a company in Pittsburgh, you can focus on ranking for local search terms and common queries in your area.
If you’re a small or local business, local SEO can help people in your community find you easily and increase your chances of outranking competitors offering similar products or services.
Why Local SEO SERVICES ARE Vital for Your Business
Local SEO is vital because it can help drive more traffic to your website and physical location. Consumers often look online before visiting a physical site, and nearly half of all Google searches have “local intent.”
Optimizing your website for local SEO can help you gain online leads and get more people through the door (literally). It can also lead to higher conversion rates since you’re ranking for specific searches to help people find exactly what they’re looking for – often the same day they conduct their search.
Bottom line: Appearing for local search optimization results can get customers in the door hours or even minutes after they find you online.
Why Google Business Profile is a Big Part of Our Local SEO Services
Google Business Profile plays a considerable role in ranking in the “Map Pack,” which comprises two organic search result sections – regular search result listings and a map. Ranking in the Map Pack can significantly increase your likelihood of appearing for local searches and increase virtual and foot traffic.
Optimize your Google Business Profile listing to appear at the top of Google Map Pack results. Also, focus on continually building your collection of online reviews and citations, engaging with your local community, and enhancing local search signals on your website.
Optimizing your Google Business Profile listing can help boost your local SEO, boosting your regular SEO and increasing visibility across the board. Bah-duh-bing.
Local SEO Results and Timing
When ranking search results for local users, Google and other search engines look at the following factors to create the best matches possible – as quickly as possible:
- The size of your city
- How competitive your market is
- How established your brand is within the market
- How well known and liked your business is in the community
- How far your company is from the searcher
- How well your search result matches the searcher’s intent
OUR LOCAL SEO PROCESS
Here’s the process RedShift, a local SEO company in Pittsburgh, follows to help businesses rank higher for local searches.
Why is Local SEO Important?
Here are the Top Benefits of Quality Local SEO Services.
- More easily measure impact by tracking online and in-store foot traffic and other metrics.
- Create a hyper-local focus for high-quality traffic, leads, and conversions.
- Target Google’s Map Pack for maximum market visibility.
- Increase site traffic to your website.
- Increase foot traffic in your physical location.
- Maximize your online visibility and steal traffic and customers from competitors.
FAQs About Local SEO Services
To find the best local SEO company, look at reviews, ask for case studies, and ensure they specialize in local SEO. Ask the company to tell you, in detail, what they can do for your business.
They shouldn’t have a “one-size-fits-all” solution or “magic formula” to solve every business’s problem the same way. Local SEO companies should get to know your unique company and offer a customized solution based on their expertise and experience. Their pricing should be reasonable, and they should be able to prove they can get you results.
Ask for a list of current and past customers so you can ask questions and get honest feedback about the company’s capabilities.
Partnering with an agency with local SEO expertise is smart for several reasons:
- They’ll understand how to rank for local searches.
- They’ll know who to create content for and why.
- They can incorporate local keywords and terms to optimize your campaigns and increase your online presence.
- They can help your business stand out from competitors to drive more traffic to your company and website.
- They can help you boost conversion rates.
Local SEO services can cost anywhere from around $300 to $5,000 per month.
Local SEO works similarly to regular SEO. Someone searches for an answer to their query, and Google returns the best results it can find. Google uses a unique set of ranking factors for local search results.
Search engines will consider your online reviews when determining your search position. Both quantity and quality matter. Search engines want to match users with the best possible solutions to their problems as quickly as possible.