The lawn care industry is booming — and so is the competition. Lawn care companies face tremendous opportunities and challenges in today’s market. Homeowners are searching for lawncare services every day, but if your business isn’t showing up, they’ll hire someone else.
To win in today’s local market, you need more than a mower and a logo. You need a strong lawn care marketing strategy that gets lawn care businesses found, trusted, and booked — fast.
Here are 11 proven lawncare marketing tips designed to get you more local leads without wasting time or money.
These tips are part of a comprehensive lawn care marketing approach to help your business grow.
1. Set up and optimize your Google Business Profile
If you’re not on Google Business Profile (GBP), you’re invisible. This is the #1 ranking factor for local service businesses. Optimizing your profile helps your business appear in Google Maps searches for local lawn care services.
Here’s what to do:
- Claim your profile and choose the right categories (like “Lawn Care Service”)
- Add your service area to match where you want leads
- Upload fresh photos of your team, jobs, and equipment
- Ensure your Google Business Profile includes all relevant contact information such as phone number, email, and address
- Post weekly updates with offers or seasonal tips
- Respond to every review — good or bad — to boost trust
RedShift Tip: Add a “Get a Free Quote” CTA in your GBP description to drive direct actions.
2. Build city-specific service pages on your website
A generic “Services” page won’t cut it anymore. If you want to rank in multiple towns or suburbs, create dedicated landing pages for each area.
Example: /lawncare-wexford-pa/ or /lawn-maintenance-in-erie/
What to include:
- City name in URL, headline, and throughout the page
- Local landmarks or neighborhood references
- FAQ section answering “When should I fertilize my lawn in [city]?”
- Deeper content about your services tailored to each city, providing more comprehensive information for users
These pages help you show up on Google when people search near them — not just near you. They also increase your chances of appearing in organic search results for each specific location.
3. Launch Local Service Ads to show up at the top of Google
Want your lawncare business to be the first thing people see on Google? Local Service Ads (LSAs) put you above the map pack, organic results, and all other search results.
They look like this:
✅ Google Guaranteed
📍 Local listing with reviews
📞 Click-to-call functionality
Why LSAs are a game-changer:
- You only pay for real leads (calls, messages)
- They’re built for trades like lawncare
- You can pause or adjust budget anytime
- Spending time each month to monitor and adjust your ad campaigns is crucial for the best results
Pro Tip: Upload license and insurance info during setup to get verified faster.
4. Use before and after photos to earn trust
Visual proof sells. Period. Before and after photos are valuable content that builds trust and authority with prospects.
Showcase transformation shots of overgrown yards turned into lush lawns. Upload these:
- To your Google Business Profile
- On a dedicated gallery page on your website
- On social platforms like Facebook and Instagram
Include location in captions like “Front lawn cleanup in Zelienople.” Google uses this info to connect you to local searchers.
5. Collect and share video testimonials
Happy customers are your best salespeople.
Video testimonials act as powerful digital word of mouth for your business, helping to build credibility and generate new leads.
Ask a few loyal clients to record a quick 30-second clip on their phone saying:
“These guys did an amazing job on my lawn in Cranberry Township. Highly recommend.”
Where to use these:
- On your homepage
- In quote follow-up emails
- In social posts and ads
Video = trust. Trust = leads.
6. Run seasonal promotions with urgency
Seasonal offers create built-in urgency — a powerful motivator for action. Seasonal promotions are a proven way to attract more customers during peak times.
Examples:
- “Spring Lawn Cleanup – Limited Slots Available”
- “10% Off Summer Fertilization Packages”
- “Book Fall Aeration by Sept 30, Get a Free Soil Test”
Promote via:
- Google Business Profile posts
- Email blasts
- Website banners and social media
Add countdowns or limited availability language for maximum effect.
7. Print and distribute local marketing materials
Yes — print still works, especially for lawncare.
Use:
- Door hangers with a before/after photo + QR code to your quote form
- Yard signs during active jobs (“This Lawn Cared by [Your Biz]”)
- Flyers at local nurseries or hardware stores
Keep all materials geo-tagged and seasonal.
8. Launch a referral program that drives real results
People trust their neighbors. Tap into that.
Offer something simple and enticing:
“Refer a neighbor, get a free mow or $25 gift card.”
Referral programs can help you make more money by leveraging your existing customer base, as incentivized customers are more likely to bring in new business without extra advertising costs.
Promote your referral program:
- On invoices
- In emails
- During client walkthroughs
RedShift Tip: Include a referral field in your quote form — track what’s working.
9. Add call tracking to measure what’s working
Want to know which marketing channels actually bring leads?
Use tools like:
- CallRail
- WhatConverts
- Google Call Tracking in GBP
Assign unique numbers to:
- Google Ads
- Local Service Ads
- Your website
- Flyers or signs
Then compare performance and double down on what’s converting, using call tracking data to refine and improve your marketing efforts.
10. Start email marketing with value-driven content
Don’t just chase new leads — nurture the ones you’ve already got. Email marketing is a cost-effective way to stay in touch with existing customers and keep your business top of mind.
Monthly email ideas:
- Seasonal tips (“When to dethatch in PA”)
- Service reminders
- Referral promotions
- Before/after showcases
- Special offers to encourage repeat business
Use tools like Mailchimp or ActiveCampaign. Automate when possible.
11. Boost local SEO with technical and off-site tactics
To rank higher in your area and improve your digital presence through search engine optimization:
- Use location-specific keywords like “lawncare Erie PA”
- Add schema markup to your site (LocalBusiness, Service)
- Get listed in local directories: Yelp, Angi, Houzz, BBB — being listed helps local businesses get discovered and allows search engines to find and trust your business
- Make sure all citations (name, address, phone) are consistent and avoid common SEO mistakes
Want a shortcut? Use RedShift’s citation audit tool to clean up in minutes.
12. Create high-converting landing pages for your offers
If you want your lawn care business to stand out and turn website visitors into real customers, you need landing pages that do the heavy lifting. A high-converting landing page is your digital sales rep—working 24/7 to generate leads, book jobs, and grow your business.
Start with a clear, benefit-driven headline that tells your target audience exactly what you offer—whether it’s expert lawn mowing, fertilization, or seasonal lawn care tips. Make sure your landing page is mobile friendly, since most potential customers are searching for lawn care services on their phones or tablets.
Key elements for a winning landing page:
- A bold, concise headline that highlights your offer (“Get a Greener Lawn in 7 Days—Guaranteed”)
- A prominent call-to-action (CTA)—like “Get My Free Quote” or “Book Lawn Service Now”—that stands out and makes it easy for visitors to take the next step
- Social proof in the form of customer testimonials, star ratings, or before-and-after photos to build trust and credibility
- High-quality images or videos showcasing your best work, so potential customers can see the results you deliver
- Relevant keywords such as “lawn care services” and “lawn care tips” woven naturally into your content to boost your search engine rankings and attract organic traffic
- A streamlined, mobile-friendly design that loads fast and looks great on any device
To get the most out of your landing pages, drive targeted traffic using digital marketing strategies like Google Ads, email marketing campaigns, and social media promotions. This ensures your marketing budget is spent reaching people actively searching for lawn care in your local area.
Don’t forget to test and optimize your landing pages regularly—tweak your headlines, CTAs, and images to see what generates the most leads. With the right approach, your landing pages will deliver a steady stream of new customers and a good ROI for your lawn care business.
Get More Lawncare Leads Without Burning Cash
Marketing doesn’t need to be complicated. It needs to be:
✅ Local
✅ Trackable
✅ Results-driven
Follow these 11 tips and you’ll start seeing more clicks, more calls, and more booked jobs — all from the areas you actually want to serve.
Looking to grow even faster?
Book a free Lawncare Growth Blueprint Call with RedShift and let’s build a strategy that gets your business visible, trusted, and booked out.