Link2 Hospitality Solutions
Enhancing Local Presence and User Engagement
Client Overview
Link2 Hospitality Solutions, with locations in both Pittsburgh and New York, provides specialized solutions to the foodservice and hospitality industry. They offer comprehensive support to clients, helping them navigate the complex demands of their industry. Despite a strong reputation, Link2 Hospitality Solutions sought to improve their local visibility and drive more qualified traffic to their website.
OBJECTIVE
Implement a local SEO strategy to boost Google Business Profile performance, increase engagement, and drive qualified website traffic, helping Link2 reach more clients in target markets.
Challenge
Although Link2 Hospitality Solutions offered valuable expertise, they struggled to connect with potential clients in their target areas through online search. Their Google Business Profile (GBP) performance was underwhelming, with limited interactions, website clicks, and direction requests. To attract more qualified leads, they needed a local SEO strategy that would enhance their presence in search results and drive more engagement in both Pittsburgh and New York.
SOLUTIONS
RedShift Local implemented a strategic local SEO approach, designed to improve GBP interactions and organic search visibility in both target cities.
Key Actions Included:
Google Business Profile Optimization:
- Updated and optimized Link2 Hospitality Solutions’ GBP to improve visibility in local search and Google Maps for both Pittsburgh and New York.
- Added targeted keywords to GBP descriptions and business categories, aligning the profile with common search terms relevant to the foodservice industry.
- Uploaded high-quality images and updates about recent projects to enhance user engagement.
Content Creation and On-Site SEO Optimization:
- Conducted keyword research to identify valuable terms within the hospitality sector and optimized on-page elements across the site.
- Developed location-specific content tailored to the needs of foodservice businesses in both Pittsburgh and New York, boosting relevance in local searches.
Review Management and Engagement Strategy:
- Implemented a review generation strategy to encourage satisfied clients to leave positive feedback, increasing GBP credibility and appeal.
- Responded to client reviews promptly, enhancing engagement and improving the company’s local reputation.
Results
The impact of these strategies was significant, as shown in the SEO performance metrics:
The local SEO enhancements led to a sharp increase in organic visits from potential clients in both Pittsburgh and New York.
More potential clients clicked through to the website from their GBP, leading to a higher volume of site visits and potential inquiries.
The optimized profile led to more users seeking directions to their locations, reflecting stronger interest from local clients
Clicks Year-over-Year
The enhanced profile and engagement strategy led to a substantial increase in GBP clicks, showcasing an improvement in local visibility.
CONCLUSION
RedShift Local’s tailored local SEO strategy enabled Link2 Hospitality Solutions to enhance their online presence and connect with more local clients in both Pittsburgh and New York. The increased engagement through their Google Business Profile, along with the rise in organic traffic, allowed them to capture more qualified leads and solidify their standing in the local foodservice industry. This case study demonstrates how strategic GBP and SEO optimizations can make a significant difference for businesses in competitive, service-driven markets.
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