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CASE STUDY

Home & Hue Interiors

Boosting Organic Traffic and Keyword Rankings

Client Overview

Home & Hue Interiors is a Pittsburgh-based interior design and home staging company dedicated to creating tailored, elegant spaces. Despite their impressive portfolio, Home & Hue faced challenges in standing out in search engine results, especially for high-value local keywords.

Home and Hue Logo White

OBJECTIVE

To enhance Home & Hue Interiors’ online visibility by improving their search engine rankings for high-value local keywords. The goal was to capture increased organic traffic, positioning them prominently in search results to attract potential clients actively seeking premium interior design and home staging services in the Pittsburgh area.

Challenge

Although Home & Hue Interiors offered premium services, their online visibility was limited, with low rankings for key search terms related to interior design in Pittsburgh. They needed a solution to capture more organic traffic and increase their search engine rankings for terms that would attract potential clients actively seeking design services in the local area.

SOLUTIONS

RedShift Local designed a comprehensive local SEO strategy to improve Home & Hue’s online presence and search engine rankings.

Key Actions Included:

1

Keyword Targeting and Content Optimization:

  • Conducted in-depth keyword research to identify relevant, high-impact keywords.
  • Optimized on-page elements across the website, including metadata, headings, and alt text, to align with these target keywords.
2

Content Creation and Strategic Blogging:

  • Developed locally relevant content such as interior design tips and trends to attract potential clients in Pittsburgh.
  • Consistently published blog posts to engage users, address common design-related queries, and build authority in the local design space.
3

Link Building and Backlink Acquisition:

  • Built quality backlinks from reputable sources related to design and home improvement, which boosted Home & Hue’s domain authority and helped improve search rankings.
  • Increased the number of referring domains, with a mix of “follow” and “nofollow” backlinks, indicating a balanced and credible backlink profile.
4

Google Business Profile Optimization

  • Updated and optimized Home & Hue’s Google Business Profile to enhance local search visibility.

Results

The impact of these strategies was significant, as shown in the SEO performance metrics:

Organic Keywords Increase

Home & Hue now ranks for 62 organic keywords, showing a diverse keyword profile that reaches various segments of their target audience.

Historical Growth in Organic Traffic

Over the past year, organic search traffic has grown steadily, with a sharp increase in visits, highlighting the effectiveness of content and on-page SEO optimizations.

Improved Keyword Rankings in Google SERPs

Key phrases related to interior design and home staging in Pittsburgh moved up in rankings, with several now appearing in competitive positions within the top 20 spots on Google.

46 Organic Search Rankings in Top 1-100 Positions

Home & Hue has seen a consistent rise in keyword rankings, improving their position across the board in both the local pack and traditional search results.

Notable Increase in Backlinks

The number of backlinks has grown steadily, providing a solid foundation for further SEO growth and building authority in the design industry.

CONCLUSION

RedShift Local’s targeted SEO strategy allowed Home & Hue Interiors to significantly improve their visibility in search engine results, leading to a steady increase in organic traffic and engagement. By focusing on local SEO tactics, content creation, and link building, we helped Home & Hue build a stronger online presence that now attracts more qualified leads and positions them as a top choice for interior design in Pittsburgh. This case study demonstrates how tailored SEO efforts can transform visibility for a service-focused local business, creating a foundation for sustained growth.