If you’re a landscaper who’s tired of hearing, “We found someone else,” it’s time to ask yourself: is your marketing actually working?
You’ve got a skilled team, beautiful jobs under your belt, and word-of-mouth that’s kept you going. But in 2025, if you’re not showing up online, you’re invisible to the modern homeowner.
Hiring a landscaping marketing agency can change the game—but only if you choose wisely.
This guide breaks down exactly what to look for (and what to avoid) when partnering with a marketing agency that can help you grow your landscaping business with real, measurable results.
Landscapers Marketing Agency
Marketing is a crucial aspect of any landscaping company’s success. In today’s digital age, having a strong online presence is essential for attracting new customers and retaining existing ones. A well-planned marketing strategy can help landscaping companies stand out from the competition, increase brand awareness, and drive more sales. Digital marketing services, such as search engine optimization (SEO), social media marketing, and email marketing, can be particularly effective for landscaping businesses. By leveraging these services, companies can reach a wider audience, build their brand, and establish themselves as industry experts. Whether it’s through targeted social media campaigns or optimizing your website for search engines, a comprehensive digital marketing approach can lead to more customers and more sales.
What to Look For in a Landscapers Marketing Agency
Industry Experience with Service Businesses
Not every marketer understands what it takes to generate leads for a landscaping business. You don’t need likes or vanity metrics—you need local customers calling for quotes.
A great agency should have specific experience in the home services space. That means they’ve worked with contractors, roofers, painters—or even a lawn care business.
Look for:
- Proven track record in the trades or landscaping
- Understanding of seasonal demand cycles
- Ability to create location-specific strategies based on search intent
If they’re not already familiar with how people search for landscaping services in your city, they’ll waste time learning on your dime.
Local SEO and Google Business Profile Expertise
Landscaping is a hyper-local business. If you’re not ranking in your city’s map pack, you’re missing leads that are already looking for someone nearby in the local market.
A qualified agency will know how to:
- Optimize your Google Business Profile
- Manage your business citations across directories
- Create content targeting service-specific keywords by location
- Build out landing pages for every zip code or town you serve
Learn more about boosting your sales with localized search in this essential local SEO guide.
If an agency doesn’t mention local SEO in your first conversation, they’re not built to help landscapers win.
Websites That Convert, Not Just Look Good
It’s not enough to have a beautiful website. Your site needs to be a lead machine with high converting landing pages.
That means:
- Fast mobile load times
- Clear services and service area visible immediately
- Strong call-to-action buttons
- High-trust content like reviews, before/after photos, and licenses
- Simple, well-placed quote request forms
Your site should feel like a booking assistant—working around the clock to turn visitors into paying customers.
Real ROI From Paid Ads
The right marketing agency can use platforms like Google Ads and Local Service Ads to drive leads fast. But speed means nothing if you’re not getting a return.
What to expect from a results-driven agency:
- Ads that target high-intent keywords in your area, including retargeting ads to maximize engagement
- Daily budget controls to avoid overspending
- Conversion tracking on every call, form, or booking
- Transparent reporting on cost per lead and job value
If they can’t show you exactly what your advertising budget is producing, they’re guessing. Guessing doesn’t grow businesses.
Transparency and Communication
You should never wonder what your agency is doing.
Look for an agency with a dedicated account management team that:
- Provides monthly reports in plain language
- Gives clear, honest performance updates
- Responds to your emails or calls promptly
- Offers proactive insights, not just status updates
If you feel like you’re chasing your agency for answers, it’s a sign they may not be prioritizing your results.
Services Offered by Marketing Agencies
Marketing agencies specializing in landscaping companies offer a range of services designed to help businesses grow and thrive. These services may include website development, SEO, social media management, and content creation. A good marketing agency will work closely with clients to understand their unique needs and goals, developing a customized marketing plan that addresses their specific challenges and opportunities. Services may also include local SEO, online review management, and marketing automation, all of which can help landscaping companies attract more customers and increase their online visibility. By partnering with a reputable marketing agency, landscaping businesses can gain access to expert knowledge, proven marketing strategies, and the latest digital marketing tools, ensuring they stay ahead in a competitive market.
Importance of Online Presence
Having a strong online presence is vital for landscaping companies. A professional website, active social media accounts, and positive online reviews can all contribute to a company’s credibility and attractiveness to potential customers. Search engine optimization (SEO) is also critical, as it helps businesses rank higher in search engine results and attract more organic traffic. By investing in digital marketing services, such as SEO, social media marketing, and content creation, landscaping companies can establish a robust online presence that drives more leads, sales, and growth. A well-designed website, in particular, can serve as a powerful marketing tool, providing a showcase for a company’s services, portfolio, and testimonials, ultimately leading to more leads and more business.
What to Avoid in a Landscapers Marketing Agency
Cookie-Cutter Packages
A marketing agency offering the same plan to landscapers, personal trainers, and eCommerce brands doesn’t specialize in your business.
Landscaping requires a different strategy than national retail or digital services. Your marketing activities should be tailored to your local competition, seasonal fluctuations, and lead generation needs. You want a partner who understands local competition, seasonal fluctuations, and how to generate leads for projects that involve both aesthetics and logistics.
Avoid agencies that don’t build a custom plan around your service area, offerings, and growth goals.
Promises of Fast Rankings or Overnight Results
Anyone who guarantees page-one rankings on Google in 30 days is either inexperienced or dishonest.
Effective digital marketing—especially organic SEO—takes time. A trustworthy agency will:
- Set realistic 90-day benchmarks
- Recommend a combination of organic and paid strategies for short- and long-term growth
- Prioritize sustainable visibility through a proven process, not risky quick wins
If it sounds too good to be true, it probably is.
Ignoring Local Strategy
If the agency doesn’t ask about your service area, competition, or Google Business Profile, they’re missing the most important part of marketing a local landscaping company.
Ask how they’ll improve your rankings in your city, target leads in surrounding neighborhoods, and drive foot traffic to your site from search. If they don’t have a clear plan, keep looking.
Heavy Focus on Social Media Over Lead Generation
Social media can help show off your work and build brand personality, but it should never be the centerpiece of your marketing strategy if you’re trying to book jobs. A digital marketing agency should focus on local SEO, Google Ads, and a strong website.
An agency that relies only on Instagram posts or Facebook boosts to get you business may not understand what actually converts for landscapers—local SEO, Google Ads, and a strong website.
Benefits of Working with a Marketing Agency
Working with a marketing agency can bring numerous benefits to landscaping companies. For one, it can help businesses develop a proven online marketing system that drives consistent results. A marketing agency can also provide expert guidance on marketing strategies, helping companies navigate the complex digital landscape and make informed decisions about their marketing budget. Additionally, a marketing agency can offer specialized services, such as landscape marketing, lawn care marketing, and social media management, all of which can help landscaping businesses reach their target audience and achieve their growth goals. By partnering with a reputable marketing agency, landscaping companies can gain a competitive edge, increase their online visibility, and attract more customers, ensuring sustained growth and success in the industry.
What Redshift Local Recommends
We’ve worked with landscaping businesses that were invisible online until they made a few key shifts during a strategy session:
- Optimized their website for conversion
- Claimed and improved their Google Business Profile
- Ran focused Local Service Ads in specific service areas
- Built local service pages for nearby cities and towns
- Tracked every form, call, and quote request to measure ROI
Our philosophy is simple: results come from clear strategy, smart targeting, and full-funnel tracking. We don’t do fluff. We do performance marketing that helps local businesses grow.
Final Checklist: A Great Landscapers Marketing Agency Should…
- Understand the landscaping industry and seasonal demand to generate qualified leads
- Prioritize local SEO and map visibility
- Build high-converting, mobile-optimized websites
- Run ads with tracked results and lead attribution
- Communicate regularly and clearly
- Customize your strategy to your service area and business goals
If they don’t do all of these, they’re not the right partner to help you grow.
Not Sure If Your Marketing Is Working?
Let Redshift Local audit your web presence, advertising, and local visibility.
We’ll show you what’s working, what’s not, and exactly where you’re leaving leads—and revenue—on the table, both from new and existing customers.
Request a free marketing audit and get actionable insights to help your landscaping business book more jobs and grow faster.