RedShift Local
Local SEO Services for Contractors
Generate more leads by dominating local search results
If you’re a contractor, you already know how important trust and visibility are. Whether you specialize in general contracting, remodeling, additions, or new builds — the first place people go to find someone like you is Google.
But here’s the problem: Google’s local search results are competitive. Big directories, lead gen platforms, and national brands are all fighting for the same space. And if you’re not showing up in the map pack or on page one, you’re missing out on projects.
You’ve probably tried marketing before. Maybe you paid for Google Ads, tried posting on social media, or even hired an SEO company — only to see little to no return.
At Redshift Local, we do things differently. Our Local SEO strategy for contractors is designed to get your business ranking across the search landscape — Maps, Local Service Ads, and organic search — so you’re the first name people see when they’re ready to hire.
Does Local SEO Work for Contractors
Absolutely. Local SEO is one of the most powerful (and cost-effective) ways to generate qualified leads for contractors.
When someone searches “contractor near me” or “home addition contractor in [your city],” they’re actively looking for help. These are high-intent prospects, not passive social media scrollers.
Ranking well in local search puts your business in front of people at the exact moment they need your services. It’s inbound marketing that works 24/7 — no cold calls, no sales pressure, no middlemen.
With Local SEO, you can:
- Show up in Google’s map pack and LSAs
- Rank for specific services
- Expand visibility into nearby towns and zip codes
- Build trust and authority in your market
It’s not about just being online — it’s about being the top option when people are ready to hire.
Why Most SEO Doesn’t Work for Contractors
Most agencies use outdated strategies or apply a one-size-fits-all approach. They might publish blog posts that don’t target your market, build spammy links, or optimize your homepage and stop there.
But contractors need local, service-focused visibility. That requires:
- Google Business Profile optimization
- Local Service Ads setup
- Service-area landing pages
- Consistent reviews
- Technical SEO and fast mobile performance
If your SEO doesn’t include those things, you’re likely missing out on leads to competitors who’ve invested in the right strategy.
Our “Blended” Local SEO Strategy for Contractors
We follow Redshift Local’s proven VTC Framework™ — Visibility, Traffic, Conversions — to make sure you show up where it matters and that traffic turns into jobs.
Local Service Ads (LSAs)
We help you set up and verify Google’s Local Service Ads (LSAs). These appear above all search results and operate on a pay-per-lead model — perfect for high-value contractor services.
We’ll ensure you’re Google Guaranteed, optimize your business listing, and actively manage reviews and categories to boost your visibility and call volume.
Google Business Profile Optimization
Your Google Business Profile is the first thing most people see. We make sure yours is fully built out, up-to-date, and primed to convert:
- Business categories
- Service list and service areas
- Photos and videos
- Operating hours and contact info
- Review strategy and response management
A fully optimized profile ranks better — and builds trust immediately.
Location & Service-Based Content
We create targeted content that helps you rank in your local area for the services you offer. This includes:
- City-specific service pages
- Optimized landing pages for remodeling, additions, custom builds, etc.
- Blog content that addresses homeowner pain points
- Service guides and FAQs to support organic rankings
Content isn’t just about keywords — it’s about creating a presence in every area you want to serve.
Website Optimization & Technical SEO
We make sure your website is set up for success:
- Mobile-first design
- Fast loading times
- Structured data (schema markup)
- Clean navigation
- Proper indexing
- Clear CTAs and forms
Contractors need websites that not only rank but convert. We build and optimize with that goal in mind.
Local Link Building & Authority Signals
Google uses external signals to determine your relevance and authority. We build local citations and backlinks that reinforce your credibility:
- Local directories
- Industry associations
- Partner businesses
- Local sponsorships and press
Every link builds authority and trust.
Review Generation & Reputation Management
Homeowners want to hire contractors with social proof. We help you:
- Ask for reviews the right way
- Get more 5-star ratings
- Respond professionally to all feedback
- Showcase reviews across your site and listings
Reviews aren’t just a trust signal — they directly affect map pack rankings.
Transparent Reporting & Lead Tracking
No more guessing. You get a live dashboard and monthly reporting that shows:
- Total leads from search
- Calls, form fills, and map interactions
- Keyword rankings
- Google Business Profile performance
- Website traffic by city and service
We only report on what drives revenue — not fluff.
Why Contractors Choose Redshift Local
We work with home improvement businesses every day. Contractors, remodelers, and specialty builders rely on us because we understand their world.
We’re not an all-in-one agency trying to juggle SaaS, eCommerce, and local business clients. We live and breathe local service SEO — and it shows in our results.
Plus, we don’t make you sign long-term contracts. If we’re not driving results, you shouldn’t be locked in.
FAQ: Local SEO for Contractors
Most clients see visibility improvements within 3–4 months and lead growth by month six.
Yes. We create dedicated pages for each service you offer, like walk-in tubs, barrier-free showers, or luxury tile work.
Absolutely. We build city-specific pages and optimize your Google Business Profile to expand your visibility.
Only if your current site is outdated or not built for SEO. We’ll audit your site and let you know what needs to change.
Very. They impact both your rankings and how many visitors contact you. We help you build a consistent review strategy.
Yes — our blended strategy is designed to cover all three areas of local search.